K-SWISS, IGC DEBUT THE ONE-TAP, ESPORTS’ FIRST PERFORMANCE SHOE
Limited-edition MIBR shoe available for sale July 17
LOS ANGELES, CA (July 17, 2019) – K-Swiss, the Los Angeles based sneaker brand, and global esports and gaming organization, Immortals Gaming Club (IGC), announced the official launch of the first esports performance shoe: the ONE-TAP. To debut the collaboration, the limited-edition shoe features MIBR, IGC Esports’ elite Counter-Strike: Global Offensive brand. The ONE-TAP is styled in MIBR team colors of black and silver, with the wordmark on the front of the shoe, and the Brazilian crest on the foldable heel. Limited pairs of the MIBR ONE-TAP are available beginning Wednesday, July 17 at 9:00am PDT on kswiss.com/mibr. K-Swiss designers shadowed IGC Esports players to develop a shoe suited specifically for the performance needs of players. The collaboration between IGC Esports and designers highlighted three critical features, which were incorporated into the ONE-TAP’s design:
Comfort: Extremely lightweight, the ONE-TAP features a soft and flexible engineered mesh upper with an elasticated closure for a snug fit.
Versatility: The shoe’s slip-on construction allows it to be worn as either a sneaker or a slide. The foldable heel, when folded down, allows the shoe a slipper-like feel for the long hours during a match or practice, and can be worn up for sneaker-like fit and stability.
Temperature Control: Placed in an aggressive cut-out of the lightweight cushioned EVA sole, the ‘Flow Cool’ TPU venting unit, allows for maximum breathability and comfort by providing bi-directional air flow. For cooler climates, a second wool-lined in-sole can be inserted to cover the vents, generating warmth. “For players to perform their best, they must look and feel their best,” said Barney Waters, President of K-Swiss. “In the esports world, this is no exception as physical and psychological preparation breeds excellence in performance, exactly what the ONE-TAP offers.”
Release of the MIBR ONE-TAP is only the beginning. Creation of the shoe started with professional players. Now, the two organizations look towards fans to influence future iterations of the ONE-TAP. Select fans that purchase the ONE-TAP will be invited to participate in a Beta program soliciting input on the design to provide the finishing touches. The feedback received will be incorporated in the final release of the shoe in 2020. “The ONE-TAP is the output of months of collaboration and prototyping and a genuine bottoms-up approach to understand our players in and out of the game, and to design a product that would feel truly bespoke and original,” said Ari Segal, CEO of IGC. “We’re thrilled to finally be able to bring the ONE-TAP to market and look forward to delivering the first and best esports and gaming performance footwear product in the world to all players, starting with our MIBR brand.” Limited quantities of the MIBR ONE-TAP will be available to the public on kswiss.com/mibr, starting July 17 at 9:00am PDT, with a retail price of $125 USD (plus tax and shipping, where applicable).
K-Swiss was founded in 1966, when two Swiss brothers moved to California with the goal of creating a footwear brand focused on tennis. Avid skiers and tennis players, the brothers took inspiration from leather ski boots to design a shoe that supported the aggressive side-to-side movement of tennis. Introduced the same year, the K-Swiss Classic powered some of the world's best tennis players to major championship victories and quickly gained global acclaim to become a style statement both on and off the court. More than 50 years later, K-Swiss is still innovating in casual and athletic footwear, based in the heart of Downtown Los Angeles.
About Immortals Gaming Club
Immortals Gaming Club (IGC) is the world’s first vertically integrated, truly global esports and gaming company. IGC owns and operates IGC esports, which houses the company’s competitive esports brands Immortals, Los Angeles Valiant (Overwatch League), OpTic Gaming and MIBR; and Gamers Club, the leading matchmaking platform and community hub for gamers in Brazil and Latin America. IGC’s mission is to create the world’s most inclusive, engaged, and connected community of gamers. Connect with us at www.IGC.gg.
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